While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the sand for AI’s much-vaunted next phase.

Adobe is rolling out agentic AI tools—essentially AI assistants—for marketers, which could help brands such as Marriott make new products including personalized “concierge a

Many these features seem really futuristic - but, historically, 40% of Adobe's 'Sneaks' make it to production.