Read: Aston Martin’s First EV Might Be Delayed Once Again “If you mapped the telemetry of a V12 engine (even a Valkyrie naturally aspirated race engine), measure the frequenci

The inspiration for the idea seems to stem from a long-time Aston Martin partner. Hallmark drove the Mercedes-AMG EQS, which gave him "hope," because according to the CEO, the car's ability to vibrate and simulate an engine "resonates" with him.

Aston Martin, the famous British carmaker, has delayed the launch of its first electric vehicle (EV). The company's CEO Adrian Hallmark told Autocar that the first EV will now be launched before 2030. This is the second delay in a year for the EV's debut, which was originally scheduled for 2025 but was later rescheduled to 2026.

Aston Martin says it remains committed to launching an EV but won’t be pressed on an exact date for its launch. In all likelihood, the few (if any) luxury buyers holding out for

Aston had previously pledged to introduce its first EV as soon as 2026, but that now definitely won’t he happening.

Aston Martin is revising its electric ambitions by scaling back its EV program and focusing on internal combustion engines and hybrid powertrains.

In 2023, Aston Martin said it would debut its first EV by this year, and then in 2024 Aston said its first EV wouldn’t arrive until 2026. Now, the marque claims its first EV will be here within the next five years, or by 2030, as it focuses more on hybrid tech and new cars like the plug-in hybrid Valhalla.

CEO Adrian Hallmark lays out how 12-cylinder engine will remain an Aston staple for as long as humanly possible.

British luxury marque recalibrates its powertrain lineup, as it battles shifting EV winds and low sales volumes.

Aston Martin is shifting things around a bit, already announcing a next-gen wave of hybrid versions of its sports cars and likely its sole SUV, while scaling back plans to introdu

Despite the changes, Aston still has plans to make electric cars in the future. However, they're just pushed back as the company still remains committed to internal combustion pow