Fox Corp. has continued its push for Tubi, its free, ad-supported streaming service, by streaming this year’s Super Bowl there and running another strange in-game Super Bowl ad. This one stars a man born with a taste for Westerns and a head shaped like a cowboy hat.

Once you’ve invited your friends over and picked what food to order, the most important thing is deciding how and where to watch Super Bowl LIX. But thankfully, it’s going to be very, very easy to catch the Eagles and Chiefs facing off in New Orleans.