Dazs's new 'Fast and Furious'-inspired Super Bowl commercial Vin Diesel is expanding on his promise to bring the Fast and Furious movies back to Los Angeles. On Monday, Feb. 3, Diesel, 57, shared a video of him and Fast costar Michelle Rodriguez filming their new Häagen-Dazs Super Bowl commercial "NOT SO FAST,

Not So Fast, Not So Furious.? is the name of the new Super Bowl 2025 commercial, where we see the favorite couple from Fast & Furious behind the wheel of a muscle car that's not so fast, but much more romantic.

We never expected after the first ‘Fast and Furious,’ almost 25 years later [it would] still be relevant in any way, shape or form.”

The Fast and Furious family has hit breaks at the "fast life" for their Super Bowl ad debut. In what is Häagen-Dazs’ first-ever Super Bowl commercial, Michelle Rodriguez, Vin Diesel and Ludacris reunite as the fastest film franchise “slows down” for an ice cream bar in “Not So Fast,

Vin Diesel and Michelle Rodriguez are reuniting for a Super Bowl commercial. The ad promotes Häagen-Dazs and is called “Not so fast, not so furious.” Most automakers are sitting out this year, but Ram and Jeep are running ads.