Shein Relaunches in India with Reliance: What You Need to Know
Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are important components of the competitive strategy:
Shein returns to India in partnership with Reliance under market-for-technology
Shein, the Chinese fast-fashion company, has returned to India nearly five years after a ban, partnering with Mukesh Ambani's Reliance Retail, highlighting India's adoption of a market-for-technology approach similar to China's.
Founded in China in 2012 and later headquartered in Singapore, Shein offers a vast selection of low-priced Western clothes.
Shein has entered an agreement with Mukesh Ambani's Reliance Industries to sell products under a new platform called Shein ...
One positive, perhaps, is that Temu and SHEIN will have a harder time supplying teenagers with disposable garbage from China, ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback