Despite ongoing criticism, the Washington Commanders are keeping their uninspired name, missing a golden opportunity for a rebrand that could excite fans and honor the city’s rich history.

Following a nearly two-year rebranding process, Washington landed on Commanders ahead of the 2022 season. The name wasn’t a hit. It’s still not a fan favorite, but more inside and outside team headquarters began embracing the nickname over the 12-5 regular season and two road playoff wins before losing at Philadelphia in the NFC championship.

Washington Commanders controlling owner Josh Harris says the team name is not changing. Harris said the name is here to stay after inheriting it when he and his group bought the team from longtime owner Dan Snyder in 2023.