America has always used a blend of hard power and soft power. We both flex and listen. With the stakes this high, we will ...

In this paper, I respond to the editors request that I look back on the concept of soft power that I first published in 1990. I describe my approach to power; explain the origins of the soft power ...

These days there’s lots of discussion in policy circles about the importance of soft power. Meetings like the G20 offer mega “soft power” moments of influence as the NY Times put it.

The contents of this book are divided into four main parts. Part One discusses the origins and political progress of the concept of “Soft Power”. Part Two explores soft power in the American ...

Joseph Nye coined the term “soft power” in a 1990 article in Foreign Policy, defining it as a nation’s ability to co-opt rather than coerce, persuade rather than compel, to set agendas and to attract ...

American political scientist and former Clinton administration official Joseph Nye in his book Soft power: The Means to Success in World Politics argues that soft power has the ability to get what you ...