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The Boston Consulting Group matrixBoston Consulting Group (BCG) MATRIX BASICS The BCG Matrix ... The iPad is a good example. The iPad dominates in relative market share for its category. It’s so clear that compared to the ...
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The Boston Consulting Group (BCG) MatrixBruce Henderson, the founding father of the Boston Consulting Group, added the matrix in 1970 ... The iPad is a good example. The iPad dominates in relative market share for its category.
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