Co-marketing takes many forms. When online, co-marketing can mean two parties marketing each other’s products and services, co-branding a single product or service under a combined brand or using each ...

In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...

Discover the value of co-branded emails in B2B marketing. Learn how to reach engaged audiences, build trust, and drive ...