This color, along with its logo, was designed by Frank Mason Robinson to maximize brand recognition. Thanks to his vision, it's easy to spot a bottle or can of Coca-Cola in any grocery store ...

also designed its logo and crafted its color palette to maximize Coca Cola's recognizability. Because of him, it is extremely easy to locate a bottle or can of Coke in any grocery store ...

Bottlers recognize the importance of serving members of the communities they operate in and serve. Coca-Cola Consolidated has ...

Coca-Cola commissioned the bottle design as a piece of defensive marketing, but began promoting the shape as much as the logo and product. Even after plastic replaced glass as the standard means ...

The new 100% recycled plastic PET bottles prominently feature the slogan Dari Botol Jadi Botol – signifying the transformative journey each bottle takes to re-enter the supply chain. Coca-Cola ...