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Got Milk? The History Of Dairy's Most Notorious Marketing Campaign
"Got milk?" wasn't the first attempt at steering Americans back to the great source of calcium. In 1984, the National Dairy Board coined the slogan, "Milk: It Does a Body Good." The campaign tried ...
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Dairy Management Inc.: Milk: It Does A Body Good campaign (1982-1994)
In 1982 the advertising agency McCann-Erickson Worldwide conceived a campaign that stressed the nutritional benefits of milk. For the next 12 years various dairy promotion organizations would use the ...