Duolingo is seemingly doing everything it can to stay relevant. The app first made headlines when it dissed Drake. Then, in a few hours, the mascot, a nuclear green owl, was declared dead.

Duolingo Owl's death has turned into a full-scale epidemic, costing the lives of multiple well-known and beloved mascots!

The rumors are true. Duolingo's iconic mascot, known for his silly antics, has passed on. The language-learning app Duolingo announced on Tuesday that its make-believe mascot, Duo the Owl ...

Duolingo’s mascot, Duo the owl, is dead. Okay, Duo isn’t really dead (we think), but the language learning app committed so hard to this bit that its CEO, Luis von Ahn, read a eulogy for this ...

Duolingo, the language-learning app, killed off its owl mascot named Duo on Tuesday in what is assuredly some kind of publicity stunt. In fact, here were are writing about it. So, well played ...

“Our approach to marketing became weird, unexpected and often funny,” the screenshot of the Duolingo internal handbook says. “Humor doesn’t scale perfectly. It’s subjective, sometimes ...