This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

Virginia Chamlee is a Politics Writer at PEOPLE. She has been working at PEOPLE for three years. Her work has previously appeared in The Washington Post, Buzzfeed, Eater, and other outlets.

As the world wakes up to the nonexistence of this fictional luxury brand customer who belongs to the top 1%, these companies ...