Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

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Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...