research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face Accurate and thorough ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Shares of Lam Research Corp. rose 4.40% to $76.59 Wednesday, on what proved to be an all-around mixed trading session for the stock market, with the S&P 500 Index rising 0.49% to 5,599.30 and the Dow ...

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.) ...