Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

Of course, there may be times when you do need customer research and use a fancy detailed matrix of your competitors for in-depth analysis for identifying new products or for market sizing. But I'm ...

Shares of Lam Research Corp. rose 4.40% to $76.59 Wednesday, on what proved to be an all-around mixed trading session for the stock market, with the S&P 500 Index rising 0.49% to 5,599.30 and the Dow ...