To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To make the most of your media spend, it's essential that marketers consider all types of brand touchpoints, which include those touchpoints in the Paid, Owned, or Earned (POE) categories. This Best ...

Users of brands have a higher propensity to recall seeing/hearing the brands that they use than non-users (other category buyers) of those brands across all paid, owned, and earned touchpoints. Though ...

UM, a global media agency network of IPG Mediabrands, today launched its new 'Full Color Media' proposition and philosophy.