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Why Gatorade’s nod to the past shows 'it hasn’t changed' – and that’s a good thingGatorade’s ‘It hasn’t changed’ ad campaign ... For more on branding, see our pick of the best new logos of 2024 so far.
Since the 1980s, when the New York Giants implemented the fashion of soaking head coach Bill Parcells to celebrate an important victory, the Gatorade bath at the end of championship games in the ...
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