Samsung has revealed the Galaxy S25 series, and the base S25 will likely be a top-seller in 2025. But it won't deserve this reception.

Samsung has built up a substantial collection of artificial intelligence tricks, features and apps. While some of them have been impressive, like live translation and annotation, others (often involving generative AI) aren’t actually helpful — or notable — enough to warrant regular use.

The company said the new Galaxy S25 phone line will be full of AI features, but all I could think was, "How do I get rid of them?" "We built an AI [operating system] from the ground up," T.M. Roh, Samsung's president of mobile,