But it went from selling over 30 million Sega Genesis consoles at the height of its fame in 1993 to selling just 3 million units of its final console before pulling the plug on its hardware empire.

So, like a new prisoner taking a swing at the biggest dog in the yard, Sega went for blood. The Genesis’ ad campaign is just as memorable as the console itself. Under the direction of Michael ...

It always sounded a bit crunchy, but crunchy in a good way. SEGA’s 16-bit console, whether you call it the Genesis or Mega Drive, always had a unique sound thanks to it’s Yamaha YM2612 sound chip.