Last year there were over 300,000 acts of consumer engagement with the Share A Coke campaign, ranging from excited tweets to UGC on Facebook and countless images of personalized bottles on Instagram,?

As part of the integrated campaign launch, Fitzco was asked to create a radio spot communicating that Share a Coke was back to encourage consumption during the summer months. We didn't execute one :30 ...

To make Share a Coke fresh again for Chinese teens – who culturally prefer waters, teas, and local brands – would require a completely new approach. And with no new news, it would be an exceptionally ...

Of all the Coke Super Bowl commercials, the "Friends" Diet Coke Super Bowl ad campaign had quite a cultural impact. Picture the mid-90s, 1996 to be exact. Season 1 of "Friends" had already ...

Coke's new ad campaign will unite ... Ten television commercials will be part of the campaign, along with more than 100 campaign images, a new song developed by Avicii, and interactive digital ...

Last year there were over 300,000 acts of consumer engagement with the Share A Coke campaign, ranging from excited tweets to UGC on Facebook and countless images of personalized bottles on Instagram,?