Have you ever wondered how Team USA's Stephen Curry had his "Nuit Nuit" hoodie on tap immediately ... Curry's team approached him in June with the idea for the shirt shortly before the iconic ...

Stephen Curry recently filed a trademark for the phrase ‘Nuit. Nuit ... trend after Filipino designer Mike Fogg created a custom shirt for the sharpshooting legend. Curry then took a picture ...

“Steph Curry's corporation, SC30, has filed to trademark the phrase “Nuit. Nuit,” which he and his team cleverly rolled out after Curry helped Team USA down France in the men's basketball ...

Not only did Curry capture fans' hearts, but he also seized on business opportunities by trademarking "Nuit-Nuit," the French translation of "night-night," incorporating his in-game celebration.