The start of 2025 will mark the end of Generation Alpha (generally said to have started ... How Gen Z Will Change the Future of Business — and What to Do About It,” previously explained ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Gen Z, for example, is often characterised — sometimes willingly — as work-shy and entitled. Unbeknownst to them, Generations Alpha and Beta will inherit a deeply divided world. However ...

Marketers must switch their focus from Gen Z to Gen Alpha – those born from 2010 to 2024 – if they want to understand these true digital natives who will be the ones shaping an evolving world.

Young people belonging to Generation Alpha ... participation rates among older generations in the future,” the research explains. Gen Alpha gamers don’t just play video games, they also ...

Investopedia / Mira Norian Generation Alpha is the name given to those born between 2010 and 2024. Generation Alpha is the first generation born entirely in the 21st century, between 2010 and 2024.