Instagram updated how hashtags work for discovery. Now, when users tap on a hashtag, they’re directed to broader search results, including profiles, instead of just a “Top Posts” feed.

One popular debate is where you should put hashtags for your post — in the caption or comments. According to Instagram, it’s in the caption. This was made clear through Instagram’s Creators ...

Timing is a key factor when it comes to Instagram engagement. If you post when your followers are the most active, it boosts ...

From pre-wedding photoshoots to elaborate hashtags that trend faster than the wedding itself, social media has now become the ...

The report found a strong correlation between the number of hashtags used and effectiveness of an Instagram post. Five hashtags seemed to be magic number for Fortune 500 brands. Posts with that many ...