Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping ...
A humble shaved ice stall in Central China has expanded into an empire with 45,000 stores, here is everything to know about ...
Chinese food and beverage brands are gaining ground across Southeast Asia, offering alternatives to big name American chains ...
Move over McDonald’s and Starbucks. Mixue Bingcheng is now the world’s largest food and beverage chain.
A branch of Mixue Group, one of China's largest tea drink chains, is under scrutiny after reportedly using leftover lemon and ...
While rapidly growing Mixue and Luckin Coffee have a long way to go before they surpass the biggest U.S. restaurant chains ...
The Chinese beverage giant Mixue Group has become the world’s largest F&B chain by number of outlets, overtaking Starbucks and McDonald’s. The company, whose brand name Mixue Bingcheng means ...
Mixue is a fast-growing cash cow, banking on China's shifting labour dynamics to take on the likes of McDonald’s and ...
Mixue is a fast-growing cash cow, banking on China's shifting labor dynamics to take on the likes of McDonald’s and Starbucks ...
The chain’s growth is fuelled by an army of franchisees and changing dynamics in China’s labour market. Read more at ...
The recent surpassing of McDonald’s by the Chinese company Mixue in global store count is far more than a business headline; it signifies a tangible shift in the global sensory landscape, a quiet but ...