BYU’s Richie Saunders just signed a new NIL deal. And there could be something in it for you
Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...
Grit, heart and an ‘unwillingness to lose’: How BYU toppled Wisconsin and advanced to the Sweet 16
While Richie Saunders was doing Richie Saunders type things, his teammates were doing all that was necessary to will the ...
A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...
For BYU veterans Saunders and Traore, ‘it means so much’ to end the Cougars’ NCAA Tournament losing skid
The Cougars and Rams went back and forth for the majority of the first half, only for BYU to take a 30-10 run over a ...
Forget the tater tots — the BYU Cougars are moving on to something Sweeter
Head coach Kevin Young is going to the Sweet 16 in his first season, bringing BYU back to the second weekend for the first ...
BYU Cougars Basketball Star Highlights Famous Tater Tots Legacy in Creative NIL Deal
BYU Cougars basketball forward Richie Saunders is using his famous family name to his advantage in an NIL deal that ties into ...
Social Media Reacts to Wild Game Between BYU and Wisconsin
The Cougars are still dancing. On Saturday night, BYU survived a late comeback attempt from Wisconsin to hold on for a 91-89 win. With the win, BYU will advance ...
Ore-Ida heir Richie Saunders scores BYU a March Madness win and fans free Tater Tots
Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...
Why is JJ Watt boycotting Tator Tots after Wisconsin basketball's loss to BYU in March Madness second round? We explain.
JJ Watt says he's boycotting Tator Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...
Score prediction for Alabama basketball vs BYU in Sweet 16: Start time, injury updates
Alabama basketball is headed to the Sweet 16 in March Madness to face BYU. Here is our prediction with time, TV and injury ...
In March Madness thriller, BYU gets back to Sweet 16 with 91-89 victory over Wisconsin
BYU withstood a ferocious charge from Wisconsin’s John Tonje to hold off the Badgers for a 91-89 victory that sends the ...
Wisconsin vs BYU score, March Madness recap: Badgers basketball loses, 91-89, in heartbreaking second-round NCAA tournament game
Wisconsin basketball lost to BYU, 91-89, in the second round of the March Madness bracket. Recap of highlights of NCAA ...