In a recent video, he rattled off 31 phrases he’d heard in a single week. Beta maxing. Gyat. Gigachad. Baddie. Sigma. Skibidi. The list—and even the definitions and spelling iterations—goes on and on.

Baddie: A bad/wild girl ... Brain-rot: A description of the overuse of stupid slang. See also: “Skibidi.” Also used to describe the effects of being overly online. Brat: The contemporary ...

The terms “sigma” and “skibidi” were voted as second and third choices respectively. Sigma – a term popularised by figures such as controversial influencer Andrew Tate – is used to ...

But then that’s “skibidi”: this year’s pick for number three on the list of the most-used children’s word or phrase, according to Oxford University Press. The word, which has no real ...