Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days ...

The Tech Lab is releasing an open-source framework for server-side ad management that moves programmatic mechanisms out of ...

Best Buy Ads, the big box tech retailer’s advertising arm, announced the launch of a new offering called Social+.

The process of setting up curated PMPs for bespoke audiences and vetting what inventory gets included can be time-consuming ...

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end ...

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix ...

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...

Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional.

Oracle is looking to buy a minor stake in the US TikTok business, while working with US buyers to deny the Chinese government ...

Where principal media has gone wrong is that buyers have commoditized it due to an overreliance on vanity metrics in ...