Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Patrick Mahomes is excelling in both NFL and fashion, thanks to his partnership with Adidas. His wife Brittany Mahomes ...

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

If you are a person who cares even just a little bit about fashion, you’ve likely seen highlights from the standout ...

Kansas basketball is making serious strides in the recruitment of five-star shooting guard Caleb Holt, one of the top ...

Drew Hunter signed his first professional running contract when he was 18 years old. His second wasn't such a great ...

Ethan Holliday is the defending OKC Metro High School Sports Awards Baseball Player of the Year. He signed an NIL deal with ...

It was important for Ethan Holliday to take time to recognize Oklahoma State's impact on his family even if he seems destined ...

AG faced significant challenges in 2022, creating a recession-like scenario for the stock and creating a buying opportunity. Learn more on ADDYY stock here.

Brain Dead, the Los Angeles-based creative collective led by Kyle Ng, has partnered with adidas to reimagine the classic Brain Dead x adidas Forest Hills “Violet Tone” sneakers.