Part of his process was visiting Ray-Ban’s first factory in Agordo, Italy, to get immersed in the full process of product development. Ray-Ban shared that his touch will be seen in a campaign, market ...

Ever the disruptor, Ray-Ban is charting a new chapter by appointing A$AP Rocky as its first-ever creative director.

Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand’s […] ...