With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Despite the creatures’ regenerative abilities, scientists are no longer finding them in their natural habitat of Xochimilco, ...

Explore the fascinating evolution of logos from 10 famous brands, revealing their logo design changes and the stories behind them over the years. The world's most valuable companies understand that a ...

Elevate your brand's visibility with ingenious hanging mobile advertising concepts that capture attention in South Africa.

This guide covers all the logo design rules, best practices, tips, examples, and more to equip you with the knowledge for crafting brilliant logos. Logos are one of the most vital elements of any ...

Bank of America Securities analyst Bryan Spillane maintained a Buy rating on Coca-Cola (KO – Research Report) today. The company’s shares ...

PepsiCo has agreed to buy prebiotic soda brand Poppi for $1.95 billion (€1.79 billion), expanding into the 'healthier soda' ...

Last week, we heard about how beverage giant PepsiCo (PEP) was looking to pick up the probiotic soft drink brand Poppi in a bid to keep its ...

The Coca-Cola Company has adopted recycled plastic for all 20-ounce bottles of its trademark products, including Coca-Cola, ...

Additionally, the industry is embracing digital transformation, with brands leveraging direct-to-consumer platforms, subscription models, and data-driven personalization to enhance consumer ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...