With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Scott Harvey, the CEO of Jones Soda, pointed to a projection that the zero-sugar beverage market will more than double in size by 2030, according to Fairfield Market Research. “We fully expect all of ...

From mint julip sweet tea to matcha frappe to oolong orange whisky punch on ice, tea has been and is increasingly forming the ...

It also includes social videos starring Powerade's college ambassadors: University of Connecticut (UConn) forward Alex ...

Megan Healey, 26, from Manchester, has 27 vending machines across 18 sites in Manchester, Liverpool and Rochester and pockets more than £7,000 a month from her business ...

Sometimes the videos start with a wink or a blown kiss. Maybe it’s followed by a shot of washboard abs, or a close-up of fingers mixing pasta dough. The men caress fruit, sometimes toying with a ...

Traffic enforcers of the Metropolitan Manila Development Authority attend to their task with bottles of mineral water to quench their thirst amid rising temperatures. The MMDA has also reinstated its ...

Powdered drink mixes in flavours such as mango and orange are a simple shortcut to refreshingly flavourful thirst-quenchers. With ISPI Instant Powder Drink, making cool beverages will be easy!

Coca-Cola launches global sports drink BodyArmorLyte in India to tap into the hydration market and expects brands ThumsUp and Sprite to become USD 2 billion entities. The company is expanding its ...

It’s a tough day for the thousands of people who collectively crack open a soft drink when the clock strikes 3 p.m., because – shock, horror – it turns out they’re not actually that good ...

Palestinians in the Israeli-occupied West Bank are turning against Coca Cola and opting instead for a local drink - Chat Cola. Chat Cola - its red tin and sweeping white script bearing remarkable ...