With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Scott Harvey, the CEO of Jones Soda, pointed to a projection that the zero-sugar beverage market will more than double in size by 2030, according to Fairfield Market Research. “We fully expect all of ...

Soft drinks have a special place in the hearts of many, not just as a thirst-quencher but also as a cultural staple. Around ...

From mint julip sweet tea to matcha frappe to oolong orange whisky punch on ice, tea has been and is increasingly forming the ...

It also includes social videos starring Powerade's college ambassadors: University of Connecticut (UConn) forward Alex ...

Megan Healey, 26, from Manchester, has 27 vending machines across 18 sites in Manchester, Liverpool and Rochester and pockets more than £7,000 a month from her business ...

The next time you grab a bottle of Coca-Cola, you may notice that it says "Recycle Me Again." This is more than just branding — it's an indicator of something that could prevent tens of millions of ...

Coca-Cola India has sold its bottling operations in north Gujarat to Kandhari Global Beverages Group, one of its top four independent franchisee bottlers, for close to Rs 2,000 crore, executives ...

LONDON/DUBAI, March 4 (Reuters) - Gum arabic, a vital ingredient used in everything from Coca-Cola (KO.N), opens new tab to M&M's sweets, is increasingly being trafficked from rebel-held areas of ...

Powdered drink mixes in flavours such as mango and orange are a simple shortcut to refreshingly flavourful thirst-quenchers. With ISPI Instant Powder Drink, making cool beverages will be easy!