Related: Popular diet drink brand adds alcohol There are also growing health concerns about alcohol consumption. Earlier this ...

Monster made a few sizable acquisitions over the past 10 years, namely the $690 million purchase of major flavor supplier American Fruits & Flavors (AFF) in 2016, the $330 million deal buying ...

While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

West Virginia House Bill 2354 would ban a list of artificial colorful dyes in foods sold in West Virginia stores and in ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...