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Coca-Cola scraps its logo in return of an iconic campaign

Coca-Cola scraps its logo in the return of an iconic campaign

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z's desire for authentic experiences," reads a press release from the company.

New York Post on MSN · 14h

Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature popular first names in stores worldwide in over 120 countries.

Fast Company on MSN · 2d

Coca-Cola brings back ‘Share a Coke’ for Gen Z

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization.

12hon MSN

Coke Is Reviving One of Its Most Iconic Marketing Campaigns

For the first time in over a decade, Coca-Cola is reviving its iconic “Share a Coke” campaign in a bid to target younger ...

Marketing Week2d

Coca-Cola brings back personalised cans with ‘Share a Coke’ campaign

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

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