King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...

"We strategically launched these vending machines around Super Bowl, the biggest soda moment of the year ... into the influencer-driven marketing model by sending branded installations or custom ...

And a Coca-Cola spec sheet found online for one of the Freestyle models lists an embedded ... pressured its administration to remove vending machines secretly embedded with facial analysis technology.

Coca-Cola believes the service will be a hit with people who routinely buy drinks at outdoor vending machines, and has attained the initial target of having 100,000 subscribers by the end of the year.

NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices. Doug Busk, mobile ...

Coca-Cola is availing itself of the growing trend toward Wi-Fi use by smartphone owners with a new strategy to enable wireless connectivity through its branded vending machines. The Wi-Fi-enabled ...

Many couples may have recently encountered an invisible Coca-Cola vending machine, the Daily Mail reported Wednesday. For Valentine's Day this year, Coca-Cola installed a special vending machine ...