Competitive intelligence (CI) — the act of gathering and analyzing information about your competitors’ reach, audience, and ...

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service A competitive analysis is a critical part ...

A chart that compares your product or service to your competitor(s) A competitive matrix is an analysis tool that helps ... information for each company. For example, if you own a dry cleaning ...

Construct a competitive analysis matrix so you have all that info displayed in an accessible data format, enabling you to easily look at different aspects of their apps, from performance to strategy.

Coughlan, Peter J., Kaiho Patrick Lee, and Deborah Freier. "Competitor Analysis: Anticipating Competitive Actions." Harvard Business School Background Note 701-120, February 2001. (Revised February ...