The Detroit Free Press has found stores in Detroit and websites offering unique Detroit Lions gear to wear for the home ...

What once represented a tiny portion of Premier Pet Supply's sales has now turned into an unexpected source of revenue: sales ...

With support from Dan Campbell, the Lions’ wildly popular head coach, Detroit Army’s apparel has emerged as an unlikely alternative to the team’s licensed gear. By Scott Cacciola Last ...

Ronald Slaughter has been a Detroit Lions fan since he was 5 years old, sitting on his dad’s lap and listening to announcer Van Patrick in 1957. Over the years, he’d listen while sitting on the porch.

Wright, a 62-year-old Lions fan with a penchant for tutus, has achieved almost celebrity status for the elaborate and ...

The iconic Spirit of Detroit statue downtown donned a Detroit Lions jersey this week after the team clinched its first-ever No. 1 seed in the NFC playoffs. Yet, some Detroit sports fans might wonder – ...

This die-hard Detroit Lions fan has built a man cave ... He also has multiple closets with Lions clothing, including a few shirts for the family dog. As if that wasn’t enough, there’s an ...

Born in Detroit has sold out of its Lions officially licensed '47 Brand twice and generally expects Lions apparel to sell quickly. Need a break? Play the USA TODAY Daily Crossword Puzzle.

He wanted to be able to tell creative stories through apparel. Sana's first Detroit Lions collection as an official partner with the organization sold out in under an hour online when it became ...