Will a return to OG Facebook appeal to Gen Z?
Studies show Gen Z overwhelmingly prefers TikTok and Snapchat, platforms that exist outside of Meta’s reach. A 2024 Pew Research survey showed that only 33% of U.S. teens (13-17) use Facebook, a steep drop from 71% a decade ago. One thing is clear, the platform is in desperate need of younger users to stay relevant.