The Out-Of-Home (OOH) industry thrives on innovation that’s directly influenced by the spending capacity of people in a given area. Increased investment in roads, transit systems, and smart city ...

The Out-Of-Home (OOH) industry thrives on innovation that’s directly influenced by the spending capacity of people in a given area. Increased investment in roads, transit systems, and smart city ...

The Outdoor Media Association has set up a new awards program dedicated to “celebrating the best of Out of Home (OOH) advertising creativity” – the OMA Creative Awards. The announcement ...

GroupM’s Wavemaker has collaborated with L’Oreal’s Maybelline New York for an out-of-home (OOH) campaign that emphasises the fact that when it comes to mascara, length really does matter.

Other agencies that participated in the pitch were GroupM and Publicis. Agency officials have confirmed the news to ET BrandEquity. In December of last year, HUL called for a pitch for its OOH ...

Net media revenue in out-of-home (OOH) increased 8.07% to $1.301.8 billion in 2024, the Australian industry announced. The December quarter was up 6.6% to $393.8 million. Digital OOH (DOOH ...

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These ...

T-Mobile’s scaled number of mobile subscribers combined with Vistar’s media partnerships and OOH technology “means advertisers can easily place their ads where they know their audience will be,” ...

FILE PHOTO: A T-Mobile logo is advertised on ... to account for 42% of total OOH revenue in 2025, according to the UK's WPP's media investment firm GroupM. Advt T-Mobile will acquire all of ...

On Friday (January 10), the Advertising Agencies Association of India (AAAI) conferred the lifetime achievement award to Vikram Sakhuja, group CEO, Madison Media and OOH. Advertisment With nearly ...

Ahead of next week’s first tennis grand slam of the year, oOh!media has announced Qantas Frequent Flyer, ANZ and Subway as principal sponsors of its expanded Out of Home coverage of the ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...