Buffalo Trace has become the most popular distillery in America since the bourbon boom, but is that popularity warranted? We ...

In other beverage news, Hint brings electrolytes into its sparkling water to fulfill the growing demand for hydration.

The bourbon industry may take a hit in the coming weeks as the European Union considers reinstating tariffs as part of the ...

The University of Kentucky James B. Beam Institute for Kentucky Spirits (JBBI) is releasing its bourbon in April 2025. ‘Kentucky Wildcask Bourbon’ will be its first distilled spirit to hit ...

Barrel-strength bourbon is one of the hottest trends in whiskey these days and Booker’s is one of the premier players in that game. But the celebrated Kentucky label isn’t merely riding some ...

This new 32.5% ABV release from Jim Beam is an infusion of pineapple liqueur with classic bourbon whiskey. This results in a ...

Fifteen months ago, the Reflector published an article I wrote titled “Energy drink reviews: Reign reigns supreme, Bucked Up ...

Kentucky bourbon giant Jim Beam expanded its flavored whiskey catalog with a new Pineapple offering. It's said to be the ...

The best-selling American whiskey brand is known for making crowd-pleasing bottles at extremely accessible price points.

Jim Beam is getting ready for summer with the unveiling of its latest flavor innovation, Jim Beam Pineapple, adding to its ...

Excise commissioner Varun Roojam said the team received a tip-off and conducted raids in Jaspal Bangar, Lohara and Kanganwal ...

If someone had always been destined to work in the bourbon industry, you’d be hard pressed to find someone higher on the list ...