Anugrah Madison, unit of Madison World, have set a new benchmark in experiential marketing with its innovative and impactful ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to ...

UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy.

UM, a global media agency network of IPG Mediabrands, has launched its new ‘Full Colour Media’ proposition and philosophy.

Artificial Intelligence (AI) is set to redefine how businesses interact with consumers in 2025, particularly in social media ...

Global media agency network UM, part of IPG Mediabrands, has launched its ‘Full Colour Media’ proposition and philosophy, ...

Partnership Enables Seamless Omnichannel Advertising with Enhanced Transparency and Expanded pDOOH Inventory Access NEW YORK AND LITTLETON, CO—JANUARY 29, 2025—Lemma, a leading omnichannel platform ...

The retail landscape is undergoing a monumental transformation, driven by rapid advancements in technology and shifting ...

As consumers navigated economic uncertainty in 2024, their priorities and expectations evolved to center on value. However, industry players quickly learned that consumers’ definition of “value” ...

The Modernization of Cosmetics Regulation Act (MoCRA) introduces significant regulatory changes for the industry aimed at ...