Many associate in-store retail media with the now-defunct partnership between Cooler Screens and Walgreens, but the landscape ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

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The retail landscape is undergoing a monumental transformation, driven by rapid advancements in technology and shifting ...

To make the most of your media spend, it's essential that marketers consider all types of brand touchpoints, which include those touchpoints in the Paid, Owned, or Earned (POE) categories. This Best ...

Users of brands have a higher propensity to recall seeing/hearing the brands that they use than non-users (other category buyers) of those brands across all paid, owned, and earned touchpoints. Though ...

UM, a global media agency network of IPG Mediabrands, today launched its new 'Full Color Media' proposition and philosophy.