Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

Omar Bailey is disrupting the footwear business model with FCTRY LAb, and his journey is highlighted in the new docuseries ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

The Georgia High School Association legalized name, image, likeness (NIL) deals for high school athletes in October 2024, but those contracts remain scarce and rarely lead to big money, the GHSA’s ...

Women’s sports are surging - but the footwear industry is still playing catch-up. The post Are Female Athletes' Shoes ...

Adidas says, "When the goal's in your sights, Adidas Predator converts pressure into pinpoint accuracy. The Hybridfeel upper on these League soccer cleats includes an all-over 3D texture and grippy ...

Much of the sports equipment used in the United States -- including the balls athletes throw and shoot, the bats they swing, ...

Derbystar took over in 2018 and gave the Bundesliga a fresh re-design. 2026/27 will be the first season in which Adidas will ...

A preview of brand new Nike Air Jordan Tennessee themed cleats have been revealed. The Tennessee Volunteers have been one of the hottest teams in baseball this season. Whether it's dominating ...

Adidas will use its new-look badge on at least two out of the three new shirts for the 2025/26 season. The new badge is larger and does not include the word ‘Adidas’. Sponsor Standard ...

A new Fenty x Puma Collection of sneakers, cleat jelly shoes and a pocket-sized handbag are dropping on March 13 at 10 a.m. ET. This new collaboration between Fenty and Puma builds on the previous ...