Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

Adidas is giving its iconic Predator soccer cleats a lifestyle upgrade with the new Predator Megaride sneaker coming soon.

While sneakerhead culture will always be focused on basketball, running and tennis shoes, there is also plenty of love for ...

Omar Bailey is disrupting the footwear business model with FCTRY LAb, and his journey is highlighted in the new docuseries ...

Switching gears to football ... I have enjoyed wearing adidas for years, but I wanted to try something new this season and found a lot of benefits in the Nike cleats, both in comfort and performance.

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

The Georgia High School Association legalized name, image, likeness (NIL) deals for high school athletes in October 2024, but those contracts remain scarce and rarely lead to big money, the GHSA’s ...

Designer sneaker collaborations aren’t exactly new (far from ... Ever since the Adidas Sambas burst onto, and completely overtook, the sneaker scene two years ago, slimmer sneakers reminiscent of ...