Eliquis, a blood thinner marketed in partnership with Bristol Myers Squibb, is Pfizer's largest revenue stream at the moment.
In June 2024, Pfizer's first global chief marketing officer, Drew Panayiotou, left the company after less than two years in the role. Under Panayiotou, last year Pfizer ran its first-ever Super Bowl ...
What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal.