Joined by an inspiring ensemble of leaders, artists, and changemakers—including Shri Nitin Gadkari, Prasoon Joshi, Samantha ...

The campaign was conceptualised by Prasoon Joshi  of McCann Worldgroup upon the request of Union Minister for Road Transport ...

New studies highlight the potential risks posed by digital advertising to road safety In our increasingly digital world, ...

Migrants have slammed “inappropriate comments” by talk show host Tom Elliott after he criticised translating safety signs ...

Everyone thinks they’re the exception. You hear the ping, pick up your phone, and tell yourself, "It’s just a quick glance." ...

Volvo Car initiative towards road safety Volvo Car India emphasizes its ... By partnering with an artist, the company seeks to communicate its message through a different medium, reaching a ...

In northern California, a group of volunteers spend every night from late fall through winter as crossing guards–escorting ...

IN a proactive move to curb the improper use of roadways by public transport providers, the Traffic Chief and Senior ...

The National Road Safety Foundation is urging passengers to shed the stigma of being "backseat drivers" and speak up to help ...

"The goal was to make road safety engaging rather than imposing. We wanted commuters to absorb the messages naturally. We will take the feedback from commuters to higher authorities and explore ...

The collaborative efforts of JK Tyre and the Delhi Traffic Police intensified the reach and impact of the road safety message. The program aimed to instill safer driving practices among the public.