Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Friday, February 7, 2025 Photo credit: On Roger Federer has ruled the tennis world with grace and class. When it comes to the ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss ...