Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

An international research team led by a Boston College professor has uncovered a drug and diet pairing that could fight a deadly brain cancer The international team combined a calorie-restricted diet ...

Zero Networks is targeting an MSP recruitment push to bring microsegmentation into the underserved managed services market, ...

“You like cats the least. That’s why we need you the most.”. Postcode targeting will ensure Sydney and Melbourne‘s most cat-hating suburbs see bespoke ads, and Australians will then be ...

John J. Salka Jr. The term apparatus positioning prompts many to immediately think about ladder company positions. Yes, ladder company apparatus positions are important and often are limited by ...

Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

In recent years, many central banks, the makers of monetary policy, have adopted a technique called inflation targeting to control the general rise in the price level. In this framework, a central ...

For Target devotees, this card hits the bull's-eye. You won't earn traditional rewards, but you'll get upfront savings. Just make sure you pay in full each month. The card's generous discounts ...

Oil Traders Cut Longs While OPEC Lifts Oil Production By Tickmill - Dec 09, 2021 3 Oil Traders Cut LongsThe latest CFTC COT institutional positioning report shows that oil traders reduced their ...