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Moving to a new country as an international student is exciting, but the financial reality can be overwhelming.

Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing ...

Women of all ages planning for retirement are grappling with an uncomfortable reality: Economic uncertainty and family caregiving responsibilities may be impacting their ability to retire with ...

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Bollywood’s murky side of paid reviews are part of system where fake praise, rate cards, threats and extortion thrive.

Weilbach, N. (2025) Strategic Framework for Enhancing SMME Sustainability: Insights from the Northern Cape Province, South Africa. Open Journal of Business and Management, 13, 946-967. doi: ...

In social psychology, this phenomena called social influence, it’s based on conformity, social learning, bandwagon effect, imitation, role models, and mimetic desire. With the advent of social media .

In the donut universe, there exists a place where fried dough transcends into art – Sara Donuts in Duluth, Georgia stands as ...

Social media influencers (SMIs ... SMIs to promote products and foster consumer trust. A Digital Marketing Institute (2024) survey found that 60% of consumers trust influencer recommendations ...

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